Challenge
The front desk is overwhelmed. The numbers prove it.
Legal intake is not simple. A caller might have a high-value injury case, a time-sensitive defense matter, or an estate question. Staff must triage urgency, collect details, and route the call while handling calls, walk-ins, and admin work. Most small firms have one or two people doing this. When both are busy, callers hit voicemail.
Clio found that 73 percent of secret shoppers would not recommend the firm they contacted after the intake experience alone. The first impression is the intake call, and many firms fail it.
- Only 40% of law firms answer their phones when called
- 48% are completely unreachable when prospects call
- Only 33% respond to email inquiries from prospects
- 73% of secret shoppers would not recommend the firm after intake
- 64% of consumers who contacted an unhired lawyer got no response
- Median response time to online leads: 13 minutes
- Only 28% of firms respond to online leads in under 5 minutes
- 27% of firms did not respond to online lead forms
- 79% of potential clients expect a response within 24 hours